OK, hello everyone.
We are here in Jerusalem. As you know, usually i… I don’t think there is quality tailors in Israel. Until i knew this guy.
Pasha, Pasha Frenkel. So, we are here in Jerusalem and we ask him
a few simple questions about his business. How he got into it, things like that. OK, so first question. Please tell us how long the business exist ? – How Long ?
Since 1993, something like that. Since 1993, how much time is it ?
Do the math. – I was never really good at math. – So at the next interview
you should be good at math. – I guss so, anyway since 1993 ? – How much time is it ?
26 years. – Something like that. – Now way this business ? Very professional business. Why in Jerusalem
and for example not in Tel-Aviv ? As you know Tel-Aviv it’s the heart of… the capital of the fashion industry in Israel. So why in Jerusalem and not Tel -Aviv ? – I challenged for myself If i will succeed in Jerusalem,
and i have. Then there is no place in the world
that i can’t succeed on. So now my plan is to go worldwide
with my brand. – Show us one suit. Yes, no problem. For example
this is the last suit that i produced. Look at the fabric combination and you tell me as a person who understand
about suits if i need to talk ? Or the quality will talk for itself ? – Amazing What the linen made of ? – What the linen made of ?
Can’t you see ? – What is it ?
Silk ? – One hundred present silk Reda fabric. – By request of course right ? – Sure, sure.
This is the fabric composition. I think it is wool and linen blend. Beautiful. You see, one button. – What the button is made of ? – No this is a button… no it’s ordinary button. There is an option for you know, more quality and
more beautiful buttons. – Beautiful.
OK. – Let’s hang it here for a second.
Beautiful. Now, of course we talked before Because it’s not the first time we meet and you told me that you actually
started by disassembling suits and you didn’t go through
ordinary tailor journey who started by building
suits first. What an advantage it gives you
over other tailors and other people in the business ? – OK. In our world there is a profession
that called Tailor. They learn how to saw suits and i learned a
little bit different I am disassembling suits sew them again and fix the mistakes. After i disassembled many suits i recognize almost any mistake
a tailor does. So it’s like a revers engineer. – In audition to your personal brand i understand that you are an official tailor of the global luxury brand Zilli
in Israel. Not many people in Israel
know about this brand. – Not many people in Israel know
what a suit is. – Don’t know what a suit is ? Folks, that’s why we here to create the awareness. So tell us a little bit about the brand,
the Zilli brand and how you became official Zilli tailor
in Israel ? – Don’t need to say much,
anyone can Google it. Google Zilli,
and see what is it. This is the Rolls Royce of clothes. – Folks, Rolls Royce you got that ? – Look my friends, many people
not necessary can afford themselves a Zilli suit. But i’m sure that anyone can afford
an average suit. Maybe even a “Made to Measure” shirt from Pasha Frenkel personal brand. I know i do, OK ? Who knows, i will come over and… i will order a shirt or something ? And we will make a video out of it ? – No problem.
Gladly. So thank you very much for you time. – You well come,
and good luck. Thank you.