How’s it going guys this is Sergio
Millas VP of Digital Media for HallPass Media, and today I’m gonna give a quick
overview of five trends we believe you should be thinking about when it comes
to your digital marketing mix in 2020! The first trend I want to talk about is
personalization. Data-driven personalization is the future of digital
marketing and if you want to stay ahead of the curve you should be considering
how you can put your data to use to create personalized experiences for your
customers. Another technology to consider implementing into your digital marketing
mix is chat bots. What are chat bots? They’re basically software programs that
can interact with customers and answer questions for users in real time, and
best of all can do so in a more cost-effective way than hiring humans.
The next trend I want to talk about its AR or augmented reality. In a nutshell
augmented reality is where the real world is enhanced by computer-generated
information. If you’ve ever used the dog tongue or rainbow vomit snapchat filters
you’ve used augmented reality. 5G will accelerate the adoption and use of
augmented reality in the near future and is a technology that we’re all buzzing
about here in the office. The next trend to consider is voice search. Have you
ever thought about how Google, Siri or Alexa would answer a question about your
brand or business? If you haven’t you should. ? There’s no doubt that smart
speakers are driving voice search adoption and that the technology is here
to stay. Finally the last item I wanted to talk
about is not so much of a trend but moreso a shift in technology. I’m talking
about 5G, which is a transformative technological shift. 5G mobile cell
networks will deliver speeds 10 to 20 times faster than today’s 4G cell
networks changing the game as far as what is possible for augmented and
virtual reality. To learn more about each of these topics and see some examples of
companies that are using them well visit our blog post on HallPassNetwork.com
We hope you’ve enjoyed this video on five trends to think about for 2020.
There’s no doubt that 2020 will be an interesting year for marketers and
advertisers. Which of these trends that I just outlined are you most excited about?
Leave a comment on the blog post and let us know.