Hey, it’s Kristen and this is fast fashion in five minutes or less. Fast fashion is used to describe cheap trendy clothing that are very quickly coming in and out of style. Many fast fashion retailers introduce new products multiple times in a week in order to stay on trend. Just go into your closet and check the labels on your clothing, chances are most of them are from fast fashion brands. So how did fast fashion manage to take over our closets and become so successful? It’s said that fast fashion is a response to a huge market of consumers that are demanding high-fashion at a low cost but the truth is that fast fashion retailers are actually creating that demand, because selling the shit ton of clothes is really profitable. But how exactly do they maximize their profit? Well instead of replenishing their stock they replace the items that sell out with new items of a different style, making our older clothes outdated and unfashionable and also making us constantly want to keep shopping for new, trendier clothes. Because fast fashion brands are constantly hunting for new trends, many times they steal and copy ideas from independent artists. They use advertising to stay relevant and further promote their constant changing trends. But the worst part is that they use cheap labor that is often sourced from sweatshops which are factories where workers are employed at inhumanely low wages for long hours and under poor working conditions. For example in Bangladesh, sweatshop workers will earn thirty three dollars per month which is way below the living wage of $60 a month. They’re forced to work from 14 to 16 hours a day in often hazardous working conditions. Since 1990 more than 400 workers died and thousands have been wounded in 50 major factory fires. Female workers also face sexual harassment and no access to maternity leave. Factory management in many cases prohibits the creation of trade unions which prevents the workers from defending their rights. Workers are also exposed to harmful and carcinogenic chemicals, and child and slave labor are also prevalent in sweatshops. Fast fashion also comes at a huge environmental cost. Garment production and unregulated factories has resulted in toxic chemicals often used to create vibrant colors prints and fabric finishes. These chemicals can enter our bodies through our skin. They also harm the workers and they are dunked into streams and rivers polluting the water and soil of nearby areas. Because fast fashion is so cheap and disposable consumers are throwing their clothes away at unprecedented rates. Five percent of all landfill space is textile waste on average every US citizen alone throws away 70 pounds of clothing every year. Brands also choose to incinerate their old stock rather than donated because they claim it “Ruins their image”. According to a recent report the textile industry emits more greenhouse gas emissions than international shipping and aviation combined and with some reports even claiming it’s the second dirtiest industry in the world. Fast fashion takes fashion victim to a whole new level and if you are a fashion victim. Stop it. Get some help. “Stop it. Get some help” To get started watch my video about how to quit fast fashion right here, and also check out my playlist that uncovers the darkest secrets of the fashion industry. So that was fast fashion in five minutes or less let me know in the comments if there’s any other topic you’d like me to cover in under five minutes. Also hit that like button, subscribe for more videos like this, but most importantly share this video as much as you possibly can and help spread the message to as many people as possible about what fast fashion really is. Also a huge thank you to all of my patrons for supporting me and making this video possible. Thank you so much for watching and I’ll see you soon. bye.