My name is Katharine Hamnett, I’m a
fashion designer and I’ve been campaigning on sustainability for the
last thirty years. In the 1980s we were on a complete roll, we did some research.
I thought I was going to be fine. Cut to the kill, every single raw material was
having a horrendous impact on the environment. People I’ve bought hundreds
of thousands of meters of cotton from were saying ‘Why should we make organic cotton since you’re the only one asking for it?’ ‘Choose life’ that was our first
t-shirt. ‘Save the future’ ‘Save the bees’. Clothing purchasing is driven by desire
you know they’ve got to be desirable they can’t just be sustainable. This coat is recycled polyester, padded silk because I was trying to find an
alternative to fur and it actually works. I think it’s important you know as well
as campaigning to actually prove that it can be done.