Designing and wearing fashion is truly exciting – until fashion becomes waste. Wouldn’t it be more exciting to imagine a future where the clothes of today become the resources of tomorrow? Every 5 minutes we produce 1 million pieces of clothing. Producing a single pair of jeans takes 8000 litres of water and many other resources. In 9 out of 10 cases – these resources are lost. They end up incinerated or in landfills – leaving only 10% to be recycled. However, current recycling is mostly a downcycling process into materials not usable again for clothing. This means large quantities of raw material still need to be produced for new fashion. Imagine a circular model, where resources are regenerated again and again without loss of quality. There are already great recycling innovations out there that regenerate used textiles to the same quality as virgin fibers! But still – only 1% of all textiles are recycled this way because of 3 core challenges: Our circular fashion system provides exactly the missing links to overcome these challenges and makes the circular economy for textiles and fashion a reality. Our circular design software makes designing for circularity easy. The material library showcases sustainable fabrics, yarns and trims which we have tested for recyclability. When designing the soft workwear uniform we as a team were faced with a challenge of finding a true circular design approach. Circular.fashion with their design guidelines then helped us develop a product that was actually actually focused on longevity and in the end gave us their product check which approved it for recyclability. Once a circular garment is developed, you can equip it with our circularity.ID. This ID tells your customer transparently how to update, reuse and return the item and enables sorters to find the best matching recycler. To help define your own journey towards circularity, we offer workshops and consulting services engaging your design teams to develop innovative solutions. Since we all know the fashion industry is a quite polluting one and we also want to take responsibility and make our own contribution to a better fashion industry one option is the solution of circular.fashion that really offers a holistic approach around circularity so that means every brand can just go there and find everything they need to create a circular product in one place. And that´s what I think is still unique and not out there. To increase the amount of circular products on the market we need your support. Join the circular fashion system where your products become endless value.